Consumer Behaviour : a nordic perspecitve
Helena Sandberg, Tapio Salonen, Lars Norén, Miriam Salzer Mörling, Orvar Löfgren, Anders Biel, Tommy Gärling, Magdalena Petersson, Karen Christensen, Mikael Lind, Michele Micheletti, Torbjörn Hjort, Karin M Ekström, Johanna Moisander, Joonas Rokka, Anu Valtonen, John Thøgersen, Kjell Arne Brekke, Cynthia Isenhour, Agneta Marell, Pirjo Laaksonen, Joachim Scholderer, Jens Nordfält, Magnus Söderlund, Torben Hansen, Lise Skov, Elling Borgeraas, Birgitte Tufte, Pernille Hohnen, Mika Pantzar, Petteri Repo, Liisa Uusitalo, Martti Laaksonen, Yvonne Mörck, Maria Suokannas, Nicklas Salomonson (Sidottu)
Toimitusaika: 4-6 arkipäivää
This is the first Nordic textbook on Consumer Behaviour. The aims of the book are to describe and explain consumer behaviour in general and stimulate reflection on Nordic consumer behaviour in particular. The book is unique in that it includes contributions from key researchers in the Nordic countries representing a variety of disciplines. The different perspectives, theories and methods that are used in the various disciplines contribute to a better and more comprehensive understanding of the diverse dimensions of consumption.
Läs mer om boken på studentlitteratur.se
Läs mer om boken på studentlitteratur.se
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