Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic Into Revenue

How to turn online visitors into enthusiastic purchasers

Developing a business presence on the Web is important, but it is well-trod territory on the business shelf. This book takes the topic to that next critical step: getting those visitors to make purchases.

"Turn Clicks into Customers" offers proven techniques for reaching out to those most likely to make a purchase. The author shares what works and what doesn't for multiple online marketing strategies involving email, online searches, advertising, webinars, videos, and social networking sites like Twitter, Facebook, and LinkedIn.