New Product Development in the Global Economy
Toyohiro Kono, Leonard Lynn (Kovakantinen)
Toimitusaika: 5-15 arkipäivää
New product development is not just about creating successful new products. It is about creating products that will help companies succeed in the global economy. This book presents a blend of cases, survey research, and theory, to show the principles used by successful firms in developing new products and pruning those that hold the company back.






