Strategic Advertising Management
Larry Percy, Richard Rosenbaum-elliott (Nidottu, pehmeäkantinen)
Toimitusaika: 5-15 arkipäivää
The third edition of Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required, from a manager's perspective, in the development of an effective marketing communication plan.
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